WHY LESS IS MORE: OUR SIGNATURE APPROACH TO LIGHTING
- Emily Johnson

- Jul 25, 2025
- 3 min read
Updated: Jan 12
At Beautification Through Illumination, our design philosophy is rooted in the belief that less is more. We carefully select and place high-quality fixtures to enhance the natural beauty of a space—never overwhelm it.
Too often, designers assume that more lights equal better lighting. That’s simply not true. By using premium fixtures with thoughtful beam spreads, we create artistic, elegant designs that are visually appealing and emotionally calming. Over time, these designs help homeowners feel less overwhelmed, as the fixtures fade into the background and the space itself becomes the star.
Let the Architecture Continue to be the Star—Even at Night
Lighting should never steal the show—it should elevate it. Take, for example, stone or deck steps. Of course, safety is key, but that doesn’t mean flooding the area with harsh lights. A few well-placed path lights can provide just enough illumination to guide your way, while still allowing the masonry or carpentry to shine as the structural focal point.
In the first image below, the lighting completely takes over. The eye is immediately drawn to the under-cap fixtures, which are too bright and even disorienting. In contrast, the next photo shows how path and wash lights can subtly highlight beautiful stonework and indicate a clear walking path—without overpowering the space. This minimal approach also uses fewer fixtures, which ultimately saves the client money.


Designing With Intention
There’s a big difference between enhancing your property with landscape lighting and simply plopping fixtures wherever you think light is needed. At BTI, we design with purpose. Every fixture is chosen and placed based on your property’s unique features and your specific goals.
The last thing we want is for the fixtures themselves to become the main attraction. Instead, we use light to draw attention to what truly matters—your home’s architecture, your landscaping, and your outdoor experience.
Case in Point: Defining the Property Line with Subtlety
In one recent project, a client wanted to illuminate and define their property line. Rather than lining the edge with numerous path lights, we worked with the tall trees along the lawn’s perimeter. By placing uplights at the base of the trunks and adjusting the beam spreads, we created a subtle but striking glow. Your eye is drawn to the trees—not the fixtures—and the space feels natural and serene.
Now compare that to a more typical solution: lining the property with torch-style path lights in a dirt bed. Sure, it marks the edge—but it’s the lights you notice first, not the landscape. Plus, this approach required nearly double the number of fixtures. We achieved a cleaner, more elegant result with less clutter and a lower cost.


The Importance of Quality Fixtures
Choosing high-quality fixtures is essential for achieving the desired effect in your outdoor space. Quality fixtures not only last longer but also provide better light quality. They can create a warm, inviting atmosphere that enhances the beauty of your home and landscape.
When selecting fixtures, consider materials and finishes. Fixtures made from durable materials will withstand the elements and maintain their appearance over time. Additionally, finishes that complement your home’s architecture will create a cohesive look.
Creating Ambiance with Lighting
Lighting can significantly impact the ambiance of your outdoor space. Soft, warm lighting can create a cozy atmosphere, while cooler tones can evoke a more modern feel. By strategically placing fixtures, you can create different zones within your outdoor area, each with its own unique ambiance.
Consider using dimmers or smart lighting systems to adjust the brightness according to your needs. This flexibility allows you to set the mood for various occasions, whether it’s a quiet evening at home or a lively gathering with friends.
Safety and Security Considerations
While aesthetics are important, safety and security should never be overlooked. Proper lighting can deter intruders and prevent accidents. Ensure that pathways, steps, and entrances are well-lit to provide safe navigation.
Motion sensor lights can be an excellent addition to enhance security. They provide illumination when someone approaches, making it less likely for intruders to go unnoticed.
Final Thoughts
Lighting design should enhance—not compete with—your property’s natural beauty. By using fewer, better fixtures and placing them with purpose, we create outdoor spaces that are safe, serene, and visually stunning.
At BTI, we don’t just install lights. We design experiences.
Discover how intentional lighting can transform your outdoor space. Book a custom lighting demo with BTI and see firsthand our signature approach to lighting that brings out the best in your property—beautifully, efficiently, and effortlessly.
See Our Signature Approach to Lighting in Action
Explore the possibilities of your outdoor space with our expert lighting design. Let us help you create an environment that reflects your style and enhances your lifestyle.




Comments